Equipped
to Lead

Effective leadership means acting in alignment with your own unique design. Through one-on-one coaching, executive team development, and small group classes, Leading by DESIGN equips leaders across West Michigan with the tools and training to discover and develop their individual blueprint for success.

Long-term Results

Behavior change takes time. Unlike a seminar or weekend retreat, our leadership training programs involve a long-term process. This approach provides leaders ample time to digest, question, practice, and apply concepts.

Practical Application

At Leading by DESIGN, we go beyond teaching concepts and offering tips — we reinforce key learnings through practical application and structured accountability, and we help leaders internalize concepts through on-site learning.

Ongoing Support

Our programs at Leading by DESIGN emphasize ongoing accountability, guidance, and support. In small groups, triads, and one-on-one coaching, leaders are offered a safe place to discuss challenges and receive encouragement.

Paul Duckworth

Engineering Director, Twisthink

“Leading by DESIGN has changed my working definition of leadership. I now have a much clearer model in mind for what my role is and should be as a leader.”

Scott Corley

Director of Engineering, ODL

“If you’re thinking about Lead 365 or putting someone through it, do it. I can tell you it’s been life changing for me. I think this was more valuable to me than an MBA program.”

Danielle Herek

HR Director, JR Automation

“LEAD 365 reinforced a lot of good practices I’ve been working to implement while introducing me to new concepts that have impacted how I lead and train others to lead. And the one-on-one coaching was amazing.”

Ken Horner

VP of Quality, Gentex

“LEAD 365 has really made me more focused on becoming a leader worth following by building a great team and by providing a clear vision of what it is we’re trying to do.”

Leadership Matters Blog

Helping you be a leader worth following in West Michigan.

High Impact Listening

Tucked between the content on Living Systems and Leaning Into Healthy Conflict on the day we visit the jail is a segment in LEAD 365 called High Impact Listening. It is sandwiched between those two topics for good reasons. Here’s one of those reasons: Great listening...

Leading Yourself – Part 3: Rejuvenation

(This is the third of three posts on Leading Yourself. If you haven't already, you may want to read Part 1 and Part 2.) Let me share another lesson about Leading Yourself that I learned in the the last decade. I had been living at point C for about three months,...

Leading Yourself – Part 2: The Signs and Symptoms of Living at C for too long

In my last post I shared how my misplaced beliefs drove me to live at point C for so long that it pushed me over the edge to a Red-X moment (where life falls apart). If only I had enough courage, wisdom, and experience to pay attention to all the warning signs that...

Leading Yourself – Part 1: What’s Underneath?

If you recall the topic of Leading Yourself (Chapter 11), we touch on some key points around needing margin in your life, having a governor or dashboard to help you stay at a healthy level of activity, the Red X, how to say no (or at least not say yes immediately),...

Celebration: It’s Not Just for Holidays Anymore

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(This post was first published on the Leading by DESIGN blog on January 4, 2016.) When was the last time your team did something that made a difference? That they went the extra mile? That they hit their goals, or accomplished more than was asked of them? When was the...

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