Good leadership happens by

DESIGN
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Equipped
to Lead

Effective leadership means acting in alignment with your own unique design. Through one-on-one coaching, executive team development, and small group classes, Leading by DESIGN equips leaders across West Michigan with the tools and training to discover and develop their individual blueprint for success.

Long-term Results

Behavior change takes time. Unlike a seminar or weekend retreat, our leadership training programs involve a long-term process. This approach provides leaders ample time to digest, question, practice, and apply concepts.

Practical Application

At Leading by DESIGN, we go beyond teaching concepts and offering tips — we reinforce key learnings through practical application and structured accountability, and we help leaders internalize concepts through on-site learning.

Ongoing Support

Our programs at Leading by DESIGN emphasize ongoing accountability, guidance, and support. In small groups, triads, and one-on-one coaching, leaders are offered a safe place to discuss challenges and receive encouragement.

Paul Duckworth

Engineering Director, Twisthink

“Leading by DESIGN has changed my working definition of leadership. I now have a much clearer model in mind for what my role is and should be as a leader.”

Scott Corley

Director of Engineering, ODL

“If you’re thinking about Lead 365 or putting someone through it, do it. I can tell you it’s been life changing for me. I think this was more valuable to me than an MBA program.”

Danielle Herek

HR Director, JR Automation

“LEAD 365 reinforced a lot of good practices I’ve been working to implement while introducing me to new concepts that have impacted how I lead and train others to lead. And the one-on-one coaching was amazing.”

Ken Horner

VP of Quality, Gentex

“LEAD 365 has really made me more focused on becoming a leader worth following by building a great team and by providing a clear vision of what it is we’re trying to do.”

Leadership Matters Blog

Helping you be a leader worth following in West Michigan.

Vision Accomplished

Many of you know that over five years ago a vision was established. My daughter Morgan and I committed ourselves to summiting the 46 high peaks of the Adirondacks in upstate New York. On July 26, 2013, we summited the first of those high peaks: Cascade Mountain. We...

When Things Get Weird

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Remember the Human System? It's the reason so many of us don't do well giving or receiving feedback. Here's a quick recap, worded a little differently than you may have seen it before: We are unique, with different beliefs, values, passions, gifts and voids, wiring,...

Beliefs, Culture, and Grit

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(This post was first published here on November 7, 2016.)  I am reading a good book right now called Grit: The Power of Passion and Perseverance by Angela Duckworth. In a nutshell, this book is about the various psychological studies done over many years around what...

The Great Eight: Wrap Up

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(This post was first published here on October 3, 2016.)  I've served on a whole lot of teams in my life, some great, some not-so-great, and I can say without hesitation that the team I work with at Leading by DESIGN is the best, healthiest, most connected team I've...

The Great Eight: Chemistry

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(This post was first published here on September 26, 2016.)  Chemistry is the last of our eight characteristics of great teams. This is the most difficult of the eight characteristics to write about as it’s the one I understand the least. I believe we can teach you...

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