Equipped
to Lead

Effective leadership means acting in alignment with your own unique design. Through one-on-one coaching, executive team development, and small group classes, Leading by DESIGN equips leaders across West Michigan with the tools and training to discover and develop their individual blueprint for success.

Long-term Results

Behavior change takes time. Unlike a seminar or weekend retreat, our leadership training programs involve a long-term process. This approach provides leaders ample time to digest, question, practice, and apply concepts.

Practical Application

At Leading by DESIGN, we go beyond teaching concepts and offering tips — we reinforce key learnings through practical application and structured accountability, and we help leaders internalize concepts through on-site learning.

Ongoing Support

Our programs at Leading by DESIGN emphasize ongoing accountability, guidance, and support. In small groups, triads, and one-on-one coaching, leaders are offered a safe place to discuss challenges and receive encouragement.

Paul Duckworth

Engineering Director, Twisthink

“Leading by DESIGN has changed my working definition of leadership. I now have a much clearer model in mind for what my role is and should be as a leader.”

Scott Corley

Director of Engineering, ODL

“If you’re thinking about Lead 24/7 or putting someone through it, do it. I can tell you it’s been life changing for me. I think this was more valuable to me than an MBA program.”

Danielle Herek

HR Director, JR Automation

“LEAD 24/7 reinforced a lot of good practices I’ve been working to implement while introducing me to new concepts that have impacted how I lead and train others to lead. And the one-on-one coaching was amazing.”

Ken Horner

VP of Quality, Gentex

“LEAD 24/7 has really made me more focused on becoming a leader worth following by building a great team and by providing a clear vision of what it is we’re trying to do.”

Leadership Matters Blog

Helping you be a leader worth following in West Michigan.

How I Stopped Multitasking and Started Getting Stuff Done

(A version of this post was first published here on March 13, 2016.) Have you seen the Pixar film Up? You know, the one about the old man (Carl) who inflates thousands of balloons to fly his house to the jungle, and accidentally gives a ride to an eager young...

Pandemic Projection

Dave and I were teaching a cohort in person a few weeks ago, after months of teaching LEAD 24/7 over webinars. We were both happy to be back with people. I was overly excited to be face-to-face again, and I knew I’d have to work to stay focused on our material and not...

Leading Change Reprised

Suspense. Is it a bad thing or a good thing? Some people won’t watch a suspenseful movie or read a suspenseful book. Others won't read or watch unless there IS suspense.  Suspense is that sense of fear and excitement we feel when something is unknown. When we don’t...

Are You Like Most People?

(A version of this post was originally published here on December 17, 2017.) Here is a little quiz for you: the phrase "seek first to understand, then to be understood" comes from which of the following? The LEAD 24/7 segment on high-impact listening. The LEAD 24/7...

Is Your Virtual Presence Important?

Welcome to my first attempt at a video blog… or vlog as some call it. Most of us are pretty new at this video thing and, even though we may have practiced a lot over the past few months, I’ve noticed that many of us aren’t putting a lot of thought into how we're...

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