Equipped
to Lead

Effective leadership means acting in alignment with your own unique design. Through one-on-one coaching, executive team development, and small group classes, Leading by DESIGN equips leaders across West Michigan with the tools and training to discover and develop their individual blueprint for success.

Long-term Results

Behavior change takes time. Unlike a seminar or weekend retreat, our leadership training programs involve a long-term process. This approach provides leaders ample time to digest, question, practice, and apply concepts.

Practical Application

At Leading by DESIGN, we go beyond teaching concepts and offering tips — we reinforce key learnings through practical application and structured accountability, and we help leaders internalize concepts through on-site learning.

Ongoing Support

Our programs at Leading by DESIGN emphasize ongoing accountability, guidance, and support. In small groups, triads, and one-on-one coaching, leaders are offered a safe place to discuss challenges and receive encouragement.

Paul Duckworth

Engineering Director, Twisthink

“Leading by DESIGN has changed my working definition of leadership. I now have a much clearer model in mind for what my role is and should be as a leader.”

Scott Corley

Director of Engineering, ODL

“If you’re thinking about Lead 365 or putting someone through it, do it. I can tell you it’s been life changing for me. I think this was more valuable to me than an MBA program.”

Danielle Herek

HR Director, JR Automation

“LEAD 365 reinforced a lot of good practices I’ve been working to implement while introducing me to new concepts that have impacted how I lead and train others to lead. And the one-on-one coaching was amazing.”

Ken Horner

VP of Quality, Gentex

“LEAD 365 has really made me more focused on becoming a leader worth following by building a great team and by providing a clear vision of what it is we’re trying to do.”

Leadership Matters Blog

Helping you be a leader worth following in West Michigan.

The Value of Business and the Business of Value

Today’s posting is a little different. Most of our topics fall clearly into one of our three main categories of topics from LEAD 365: 1) Being a person worth following; 2) building a great team; or 3) creating clarity around purpose, vision and value. Today’s topic is...

Why Feedback Is Uncomfortable — and What To Do About It

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Many people struggle with giving negative feedback because they don’t want to hurt the other person or strain the relationship. But plenty of people struggle with giving positive feedback to others.

“The Emperor’s New Clothes” and the Need for Feedback

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It’s easy to laugh at the story of the Emperor’s New Clothes and at how ridiculously the characters behaved, but I believe that we live out this story every single day.

Great Onboarding

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(This post was first published here on December 19, 2016.) Part of building great teams is getting the right people on the bus. And getting the right people on the bus means having a great onboarding process. This is indispensable to helping them get started on the...

An Unfair Advantage, Part 2

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(This post was first published here on May 29, 2017.) Last week I shared some observations I've noticed over many years of studying leaders regarding what gives some of them an unfair advantage over others. Here's a reminder of what I shared: These leaders don't worry...

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