Equipped
to Lead

Effective leadership means acting in alignment with your own unique design. Through one-on-one coaching, executive team development, and small group classes, Leading by DESIGN equips leaders across West Michigan with the tools and training to discover and develop their individual blueprint for success.

Long-term Results

Behavior change takes time. Unlike a seminar or weekend retreat, our leadership training programs involve a long-term process. This approach provides leaders ample time to digest, question, practice, and apply concepts.

Practical Application

At Leading by DESIGN, we go beyond teaching concepts and offering tips — we reinforce key learnings through practical application and structured accountability, and we help leaders internalize concepts through on-site learning.

Ongoing Support

Our programs at Leading by DESIGN emphasize ongoing accountability, guidance, and support. In small groups, triads, and one-on-one coaching, leaders are offered a safe place to discuss challenges and receive encouragement.

Paul Duckworth

Engineering Director, Twisthink

“Leading by DESIGN has changed my working definition of leadership. I now have a much clearer model in mind for what my role is and should be as a leader.”

Scott Corley

Director of Engineering, ODL

“If you’re thinking about Lead 24/7 or putting someone through it, do it. I can tell you it’s been life changing for me. I think this was more valuable to me than an MBA program.”

Danielle Herek

HR Director, JR Automation

“LEAD 24/7 reinforced a lot of good practices I’ve been working to implement while introducing me to new concepts that have impacted how I lead and train others to lead. And the one-on-one coaching was amazing.”

Ken Horner

VP of Quality, Gentex

“LEAD 24/7 has really made me more focused on becoming a leader worth following by building a great team and by providing a clear vision of what it is we’re trying to do.”

Leadership Matters Blog

Helping you be a leader worth following in West Michigan.

When Values Attract and Conflict

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This is a season in which great leadership will stand out more than ever. West Michigan organizations have an opportunity to distinguish themselves, and to attract talent from across the nation and world.

Today’s Talent War will Require the Best from Leaders

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This is a season in which great leadership will stand out more than ever. West Michigan organizations have an opportunity to distinguish themselves, and to attract talent from across the nation and world.

Listening in a Time of Crisis

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In a crisis, there will be a chorus of voices urging leaders, "Don't just stand there, do something!" But it takes a lot of discernment, and I think reflection on your values to know when, in fact, we need to "Don’t just do something. Stand there."

A Vision for West Michigan Leaders in the West Coast Way

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Writing for the West Coast Way, Rodger Price laid out the three biggest opportunities before West Michigan leaders if we are to make our area the hotbed of the nation's best leaders: become a person worth following, build a great team, and get clarity about why an organization exists, where it's going, and how it will behave.

The DoKnowBe Tree at Wake up West Coast

In a presentation at Wake Up West Coast, Rodger Price unpacked the DoKnowBe Tree concept. For anyone wanting to better understand their unique design for leadership, this really is a great primer on how Leading by DESIGN works to help leaders better know themselves and lead more effectively and authentically

Get in touch

Questions? Comments? Looking for more information? Send us a message, and we’ll be sure to respond.

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201 W Washington Ave, Zeeland, MI

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