Equipped
to Lead

Effective leadership means acting in alignment with your own unique design. Through one-on-one coaching, executive team development, and small group classes, Leading by DESIGN equips leaders across West Michigan with the tools and training to discover and develop their individual blueprint for success.

Long-term Results

Behavior change takes time. Unlike a seminar or weekend retreat, our leadership training programs involve a long-term process. This approach provides leaders ample time to digest, question, practice, and apply concepts.

Practical Application

At Leading by DESIGN, we go beyond teaching concepts and offering tips — we reinforce key learnings through practical application and structured accountability, and we help leaders internalize concepts through on-site learning.

Ongoing Support

Our programs at Leading by DESIGN emphasize ongoing accountability, guidance, and support. In small groups, triads, and one-on-one coaching, leaders are offered a safe place to discuss challenges and receive encouragement.

Paul Duckworth

Engineering Director, Twisthink

“Leading by DESIGN has changed my working definition of leadership. I now have a much clearer model in mind for what my role is and should be as a leader.”

Scott Corley

Director of Engineering, ODL

“If you’re thinking about Lead 365 or putting someone through it, do it. I can tell you it’s been life changing for me. I think this was more valuable to me than an MBA program.”

Danielle Herek

HR Director, JR Automation

“LEAD 365 reinforced a lot of good practices I’ve been working to implement while introducing me to new concepts that have impacted how I lead and train others to lead. And the one-on-one coaching was amazing.”

Ken Horner

VP of Quality, Gentex

“LEAD 365 has really made me more focused on becoming a leader worth following by building a great team and by providing a clear vision of what it is we’re trying to do.”

Leadership Matters Blog

Helping you be a leader worth following in West Michigan.

Innovating Innovation—Part One

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You may know that we've been redesigning some modules of LEAD 365 this year (along with changing its name to LEAD 24/7). Some of you went through a version of the program before we even started exploring innovation. Over the past two years some of you participated in...

A Case for Using Your Vacation Time

In late 2009, I took a twelve-week maternity leave. I was quite sure that it would be a working leave. I was in the middle of so many projects, leading many of them, and I was the expert on our organization's database. The organization I worked for at the time was...

Three-Bucket Leaders

If we were playing Jeopardy, the clue I’m about to give deserves to be the Daily Double: The three “buckets” we are committed to filling in the year of LEAD 365.  If you were the first to your buzzer, you would give the following answer (in the form of a question, of...

Leadership Toolbox: Leaning into Healthy Conflict

Alternative Title: How a Lowly Brake Operator Changed Corporate Policy in One Conversation My father spent the last 10 years or so of his career working at a metal-press company in the Kalamazoo area. He was responsible for training new employees how to use the...

Leadership Toolbox: Feedback and the 5-to-1 Ratio

In the last post in this series we explored how to apply the leadership tool of listening. This week, we're focusing on feedback and the results you can get when you use this tool wisely. Once again, this post isn't about HOW to give feedback (for that, go here and...

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