Equipped
to Lead

Effective leadership means acting in alignment with your own unique design. Through one-on-one coaching, executive team development, and small group classes, Leading by DESIGN equips leaders across West Michigan with the tools and training to discover and develop their individual blueprint for success.

Long-term Results

Behavior change takes time. Unlike a seminar or weekend retreat, our leadership training programs involve a long-term process. This approach provides leaders ample time to digest, question, practice, and apply concepts.

Practical Application

At Leading by DESIGN, we go beyond teaching concepts and offering tips — we reinforce key learnings through practical application and structured accountability, and we help leaders internalize concepts through on-site learning.

Ongoing Support

Our programs at Leading by DESIGN emphasize ongoing accountability, guidance, and support. In small groups, triads, and one-on-one coaching, leaders are offered a safe place to discuss challenges and receive encouragement.

Paul Duckworth

Engineering Director, Twisthink

“Leading by DESIGN has changed my working definition of leadership. I now have a much clearer model in mind for what my role is and should be as a leader.”

Scott Corley

Director of Engineering, ODL

“If you’re thinking about Lead 365 or putting someone through it, do it. I can tell you it’s been life changing for me. I think this was more valuable to me than an MBA program.”

Danielle Herek

HR Director, JR Automation

“LEAD 365 reinforced a lot of good practices I’ve been working to implement while introducing me to new concepts that have impacted how I lead and train others to lead. And the one-on-one coaching was amazing.”

Ken Horner

VP of Quality, Gentex

“LEAD 365 has really made me more focused on becoming a leader worth following by building a great team and by providing a clear vision of what it is we’re trying to do.”

Leadership Matters Blog

Helping you be a leader worth following in West Michigan.

Trust and Verify

Many of us were introduced to the five fingers (or five elements) of trust on the LEAD 365 retreat. We talked a lot about trust during that time together. What we discovered is that trust encompasses many critical pieces. I can trust (or not trust) your talent, your...

Making Decisions at the Wrong Time

Fellow Leaders, I’ve always loved the original version of Dr. Seuss's How The Grinch Stole Christmas. For 53 years the Grinch had put up with packages, boxes, bows, trees, singing, jing-tinglers, and roast beast from all those happy Whos down in Whoville. After 53...

Innovating Innovation—Part 3

,

This is the third in my mini-series on creating new value, also known as innovation. The first post took a deep dive into the concept of value—what it is and how it should be core to the existence of every organization—especially for-profit organizations.  The second...

Innovating Innovation—Part 2

,

Last week I shared my contention that innovation is nothing more, and nothing less, that finding new ways to bring real value to others. (Value being defined as some perceived benefit divided by some perceived cost). I promised in that posting to share the two...

Innovating Innovation—Part 1

,

You may know that we've been redesigning some modules of LEAD 365 this year (along with changing its name to LEAD 24/7). Some of you went through a version of the program before we even started exploring innovation. Over the past two years some of you participated in...

Get in touch

Questions? Comments? Looking for more information? Send us a message, and we’ll be sure to respond.

OUR OFFICE

201 W Washington St, Zeeland, MI
open map

DROP A LINE

rodger@leadingbd.com
send email
w

CONNECT

(616) 405-1918
call us
Share This